2017 is here.
Let’s take a second to think about what you hope to achieve this 2017.
With the resolutions below, your 2017 will be destined to be just as successful – if not more so – than last year.
Investigate your Target Group
What good are all the previous resolutions if you do not know for whom you are creating your digital marketing campaigns? Strive to thoroughly understand your audience implementing technical research and analysis. You could conduct surveys and even focus groups to update your understanding of who they are and what they want.
Increase Investment in Digital Marketing.
The stance that digital marketing is the future of marketing is reinforced when we see how inefficient traditional tactics and the incredible benefits shown presenting digital marketing. It is estimated that digital marketing generates 54% more sales prospects than other marketing tactics.
And that number is destined to increase each year onwards! So make sure you allocate a good share of your budget invested in billboards, newspapers, radio, and the likes.
Given the importance of content marketing, probably you could double your content production to generate traffic for your blogs, ebooks, reports and other forms of viable content for your brand.
Re-Consider Smart Devices
If you had the impression that you did not need to worry about optimizing your email campaigns and your website for mobile devices, you’ll have to admit that it is time to modernize and work on your mobile experience. Consumers are increasingly using their mobile devices to research brands, conduct transactions, visit their favorite sites, and reading and respond to emails.
Google CEO Eric Schmidt predicted that 2017 will revolve around portable devices. As of October 2016, there were 9.7 billion mobile subscribers on the planet as per the figures provided by the International Telecommunication Union website. Now, imagine how much this number might have grown since then.
Make your Site Adaptable
Matching the look and functionality of your site on computers and on mobile devices can greatly improve the customer visits as well as conversions on your site. With approximately 17% of web traffic in the world coming from mobile phones, it is important to have a site fully optimized for portable devices including tablets and smart-phones.
Re-Adjust Your Email Marketing and Social Network Strategy
Facebook, Twitter, LinkedIn, SnaphChat, Google+, Pinterest, Instagram – these are, without a doubt, the kings of social networks. Even though it is guaranteed that we will see new and striking social networks this year, these are the first few you might want to dominate as these represent the best ROI for marketing teams around the world.
Likewise, it may be helpful to adjust your email marketing strategy; check your metrics to notice that it may need to be adapted or revised.
Revitalize your Content
Speaking of content, this is a factor that can only become more important this 2017, especially after Google declared that quality content will represent an increasing impact on search engine optimization.
It would be smart to evaluate the variety of content types that could work in your digital marketing campaigns. You can determine what is best for your efforts in a number of ways – primarily by looking at your analytics in recent months and implementing multivariate testing.
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