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About Us

What’s UpDog?

Not much, what’s up with you?  Got your attention now?

UpDog is a fun, energetic, fast-growing company in the Inland Empire that sells SUCCESS!  UpDog brings signs, print, digital, marketing, and business services to local businesses via a storefront approach, with a “hospitality” twist.  We are a modern store, that offers a face-to-face experience like no other.  We are a Business Superstore that in a nutshell provides a simple single-source solution to a complex group of products and services, in a one-stop-shop location that people love to do business with and want to be a part of.

UpDog is on a mission to help business owners grow and thrive, also to nurture new business startups by providing products, services, and support that excel them to the next level of success.

UpDog is more than a “print shop” or a “marketing company”, UpDog is a movement. A different approach to how entrepreneurs and businesses seek out tools and information in a community environment that fosters a “business helping business” atmosphere offering a feeling of support, motivation with access to services, products, and resources.

So, where did the name UpDog come from and what does it have to do with business?  Well, it has nothing to do with business at all, really.  The name was generated to be a conversation starter and pique a curiosity level is just about anyone.  Think about it, when people see the name “UpDog” their immediate question is “What is UpDog”?  How cool is that?  People asking you every single day about your company! Genius, right?

If you are thinking that UpDog is a joke or meme, yep you are right.  That is exactly where the name came from, a joke.  It smells like UpDog in here.

When it came time to come up with a name for the company and matched the concept, the brainstorm team was coming up with the usual suspects “total business solutions” “The everything store” (wait isn’t that Amazon”?).  All of these old names were played out. We wanted something new and modern and something that had really nothing to do with the products and services we were offering.  Then we remembered the joke!  Came up with our slogan “Mark Your Territory” and the rest was history, UpDog was born!

What do the paws represent? The paws lead us to where we are going and remind us of where we have been.  The paws leave marks that serve as reminders of the positive impacts we’ve made on people’s lives with our creativity and caring hearts.

UpDog is a philanthropic company.  We are actively involved with many local organizations and charities.  Our entire team has a gratitude attitude.  We are grateful for the opportunities we have been provided by local businesses that put their trust in UpDog and we honor that by giving back to our community at every opportunity.

What does UpDog look like in the future?  The places UpDog can go to are limitless. Our goal is to have 1000 Superstores across America and 600+ local stores.

The list of products and services that UpDog offers continues to grow!  Our business owners teach us every day about their needs and what would help them and from there we create solutions that they can use in the day-to-day of running their business.

Contact us today! Let’s work together to help your business succeed.

Our Mission

To provide a simple single-source solution to a group of complex products and services designed to develop, promote, market and support your brand locally.

Our Philosophy

We believe in the concept of a one-stop shop to meet all of your branding and marketing needs. We make it easy to obtain all of the products and services you need in an easy and convenient way at one location. Our organic approach encompasses multiple products that exist together and work in conjunction to provide a strategic, cohesive and organized solution for our customers and their brands.

Our Leadership

Our pack is led by Stan and Kacy Carlsen, who are long-time residents and business owners from Grand Terrace, CA. They started their web and print businesses in the ‘90s, eventually merging them in 2010 to form UpDog Media, LLC, headquartered in Redlands, CA, to provide a simple single-source solution for branding and marketing services and products for businesses of all sizes. With over 30 years of business ownership and customer service experience, Stan and Kacy understand what business owners need when it comes to their brands and achieving their marketing objectives. Stan and Kacy go above and beyond to extend their business expertise to their customers, and utilize a talented creative team to develop innovative and fresh ideas geared toward helping customers achieve their marketing objectives.