UpDog Will Help Your Business Achieve Better Branding and Exposure in Your Local Market
The opportunities to market your brand locally have greatly expanded lately. You have all these options available to you, but which options work best for increasing your local market exposure? Today, promoting your business locally requires more than an advertising campaign in your local magazine or mall. The Internet plays a major role in business marketing and promotional efforts, whether you plan to only market within your neighborhood or nationwide.
To successfully promote your brand locally, you need to know how to combine the latest Internet marketing techniques with traditional offline marketing and promotional strategies. With so many new and emerging marketing strategies, it is hard to keep up with technology. UpDog will help you stay up-to-date with technology so you maximize your marketing exposure. From traditional print design to Google Places rank boosting – UpDog provides a full range of marketing services to establish and boost your brand in your local market – or nationwide.
Local Internet Marketing
Whether you need local exposure or you target a wider audience, you need an online presence to let people know about your products and services. Designing an eye-catching website is only part of the equation – you also need to ensure your website is found by prospective customers within your target market, be it your neighborhood, town or even state.
UpDog will help you reach your target audience by geo-tagging your website’s content. Not only that, we offer a complete local Internet marketing strategy to help you reach your prospects within a local market.
Our services include:
- Keyword research and geo targeting.
- Optimizing website content for the region in which your business is located.
- Optimizing website positioning in Google Places listing.
- Targeting keywords on pay-per-click (PPC) engines.
- Listing and advertising in local online directories (Yelp, Yellow Pages).
- Submission to regional sections of popular search directories (Yahoo, ODP).
- Article submission to generate local leads to your website.
- Submission of press releases localized to ZIP code or city.
- Trading links with other local businesses and more.
Your website can act as a hub for your marketing activities. UpDog will work closely with you to develop a local Internet marketing strategy to promote your brand in your local market. By using various marketing techniques as well as social media sites such as Facebook and Twitter, UpDog will help you attract local visitors to your site, entice them to take action, and turn them into repeat customers.
Traditional Marketing
Traditional ways of marketing from print to word-of-mouth advertising are still great tools for building a local customer base and promoting your brand locally. A recognizable company logo, smart corporate identity, and creatively designed print materials can all add a great deal to establishing your brand and making it stand out from a crowd of competing brands in your local market.
A perfect way to brand and market your business locally is through communication elements such as corporate identity, packaging, stationery, marketing materials, and so on. UpDog provides a full set of services to develop, promote, market, and support your brand locally including:
- Designing business cards, letterheads, envelopes, business forms and other business stationery featuring your company logo and identity (to give your company better credibility and let more people know about your business locally).
- Designing eye-catching marketing materials for local promotional campaigns (including brochures, fliers, catalogs, banners, posters, ads for magazines, various events, giveaways, etc.).
- Designing recognizable packaging for your products representing your corporate identity and vision.
- Signage design and production (outdoor or indoor signs and banners of all sizes and shapes).
- Designing and printing ads for local print advertising campaigns in magazines, newspapers, and other local print media.
- Designing and producing other promo materials including custom apparel, vehicle wraps, truck graphics, trade show displays, etc.
- Providing ideas and recommendations for local cross promotion campaigns (including swapping packets or promotional materials with local businesses, bundling services from your local partners, etc.)
- Providing recommendations on placement of ads and marketing materials to ensure they are seen by your target audience, and more.
There are many ways to get your brand in front of your local customer base whether you have a small or large budget. UpDog’s creative team will provide ideas, solutions, design, and produce creative materials for your offline promotion and advertising campaigns to get your brand local recognition and expand your local customer base.