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Marketing is a vital part of business, sure – but what IS marketing, and why is it so important? Here at UpDog Media, we see marketing as looking at a business and seeing the possibilities for promotion, and working with the client to come up with a concept that resonates with their customer, and brings that customer to action.

Marketing spurs your customers to action, whether that’s researching your business, purchasing your goods and services, or connecting their world to yours via social media.

The best marketing starts with an idea. According to Kacy Carlsen, UpDog Media CEO, “marketing is a concept or an idea that people react to – everyone loves a great idea, and marketing is about great ideas coming to life.” Marketing takes that idea and develops it into a tangible way to showcase your business’s goods or services.

What comes next is a marketing plan, which lays out the best ways to get your products or services to your customers. According to Entrepreneur.com, “a marketing plan gives you a chance to pull all…relevant information together in one place, to spur ideas and justify actions.” The best marketing plan is a how-to guide to developing your brand, leveraging your strengths to gain market share, and keeping your business relevant in the ever-changing business landscape. Marketing comes in many forms, particularly in the digital age. Marketing encompasses:

  • branding and identity
  • communication
  • advertising
  • web development
  • social media
  • content
  • email
  • location
  • SEO (search engine optimization)
  • placement
  • promotion
  • and much more!

A good marketing plan encompasses all of these concepts, a great marketing plan increases sales, and the best marketing plan offers solutions to your customers. According to Marketing Week, “Marketing is no longer about what businesses want to tell their customers, it is about businesses listening to their customers and responding in a way that offers a meaningful solution to them.”

Marketing comes in all forms, but by and large, digital marketing is taking over as the preferred method of interaction between customer and business.

Marketing, therefore, is the most vital part of business, because it is all about customers. Without customers, there is no need for a business to survive, let alone thrive. Marketing does not have to be overly complicated, however – the best marketing often comes from one idea that brings a simple solution to your customers. Marketing is about relationships, and how to provide your customers what they need, while they provide you with what you want – their business.

UpDog Media provides a simple, single-source solution to a group of complex products and services. Our marketing team is here to make sure that you are the Top Dog in your industry!

Are you lacking customers? Are you in a creative slump? Maybe you don’t have time for marketing? Or maybe you’re not seen as an expert in your field? At UpDog, we believe in you, and we’re here to help. Our Marketing Team is YOUR Marketing Team, and we are dedicated to increasing your customer base by giving you the time and resources you need to be successful. If you have a problem, our experts have a solution! Give us a call at 909-254-4390.

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